B2B ΠΛΑΤΦΟΡΜΕΣ ΗΛΕΚΤΡΟΝΙΚΟΥ ΕΜΠΟΡΙΟΥ ΣΤΟΝ ΦΑΡΜΑΚΕΥΤΙΚΟ ΚΛΑΔΟ. ΕΝΤΟΠΙΣΜΟΣ ΠΡΟΒΛΗΜΑΤΩΝ-ΠΑΡΑΓΟΝΤΕΣ ΒΕΛΤΙΣΤΟΠΟΙΗΣΗΣ
Date Issued
November 2, 2023
Type
Πτυχιακή Εργασία
Abstract
The pandemic highlighted the importance of known but unresolved issues in many sectors, including pharmaceuticals. Around the world issues for pharmaceutical companies include clear product differentiation, gaining a holistic view of customer needs, improved communication and strict regulation. Throughout the pandemic, pharmaceutical e-commerce companies have seen dramatic growth, with leaders such as pharmacy benefit managers seeing a 1,000% increase in online prescription orders. Both business-to-consumer (B2C) and business-to-business (B2B) e-commerce pharmaceutical sales need high-quality design and functionality to meet customer demand for easy, efficient, and transparent drug purchasing. The purpose of this paper is to examine whether the B2B platform adopted by different companies related to pharmaceutical products is satisfactory for them and if it presents problems and in what ways it can be improved. Quantitative research was conducted and questionnaires were used. The research results show that the role of technology in today's supply chain optimization has become central. Hence, the analysis of primary research would provide participants in the pharmaceutical industry an important tool to maintain and control with customers.
Subjects