Θεματικά Μουσεία της Ελλάδας και τουριστικό μάρκετινγκ - συσχετισμοί και επιδράσεις
Date Issued
November 15, 2021
Type
Διδακτορική Διατριβή
Abstract
This phd thesis intends to record the satisfaction of visitors about the services provided in thematic museums in Greece, the intention in visitors behavior and how techniques of tourism marketing take place in thematic museums. There is an effort to record people’s views in thematic museums and their conception about tourism marketing, the visitors perception in connection with their experience in a thematic museum, the degree of their satisfaction, the current situation in thematic museums in the country and possible changes that can arise with an ultimate goal the increase in visit.
The findings of this phd are quite important due to the lack of any other previous research on thematic museums in Greece from the marketing standpoint and its necessity. The majority of people in thematic museums that I came across, pinpoint the necessity for tourism marketing techniques in museums, as all understand that the visitors seek qualitative recreational options, have more requirements when visiting a thematic museum and hope for a more personal and interactive experience that will stay with them forever.
This current phd constitutes a first intention of mapping the techniques of tourism marketing that are used by thematic museums in the country, the most important specific creatures of tourism that have a direct effect in visiting thematic museums and finally proposes actions and techniques on marketing so that a virtuous cycle of culture-entertainment-economy is formed.
Subjects