OPTIMIZING RESULTS IN SEARCH ENGINES WITH SEO
Date Issued
November 11, 2021
Type
Πτυχιακή Εργασία
Abstract
It did not take very long for businesses to realize that through the Internet they could promote their products and services. Many internet marketing strategies were developed for that purpose. One such strategy is Search Engine Marketing and its aim is to increase a website's visibility and improve the quality and the quantity of the traffic. SEM is divided into Search Engine Optimization and Pay Per Click advertising. Search Engine Optimization refers to optimally improving the website for search engines. From the Other Hand Pay Per Click is the practice of paying the search engine provider each time a user clicks on the ad. Each has its own advantages and disadvantages. Both of them are used by businesses in order to gain visibility. As they are considered a necessity for the modern world it is really easy to forget that the specific industry is just a couple of decades old.
In the first part of the current diploma thesis the main goal is to analyze Search Engine Optimization. How search engines do work is analyzed and a situation of the current situation when it comes to search engines market share is mentioned. Additionally a reference to internet marketing, SEM and Google’s algorithms, it’s ranking factors and ethics in the industry is made. The so-called On Page, Off Page and Technical SEO techniques are showcased and described in detail.
As for the second part, an application of the above mentioned techniques is showcased on real businesses according to each case’s needs
Subjects