Αξιολόγηση της επίδρασης του ψηφιακού marketing στη συμπεριφορά των καταναλωτών του ηλεκτρονικού εμπορίου
Date Issued
October 10, 2021
Type
Πτυχιακή Εργασία
Abstract
E-commerce has penetrated into the daily life of the world on a global scale. Everyone, at any moment, can
acquire anything that interests them without any limitations, since they can search for products and services,
be informed about them and proceed to buy them with just a few clicks. Marketing played a crucial role in
this huge growth, which in order to follow the conversion to the internet, took digital form with new
methods and tools, so brands / companies / organizations can be promoted to consumers through the
channels they use. However, in order for digital marketing to be established, it was necessary to constantly
evolve and follow the preferences and interests of consumers, but at the same time to study the way they
interact with the market in order to be as successful as possible. This dissertation aims to study how digital
marketing affects consumers behavior. To support this, a research was conducted in the present literature
and a questionnaire was created in order to analyze the results and draw useful and qualitative conclusions.
Subjects
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ΠΕ_ΠΛΗ_ΠΛΙΑΦΑΣ_ΘΕΟΔΩΡΟΣ.pdf
Description
Πτυχιακή Εργασία
Size
1.57 MB
Format
Adobe PDF
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