«Μελέτη Περίπτωσης του τουριστικού προορισμού της πόλης των Ιωαννίνων και ανάπτυξη μιας ψηφιακής επικοινωνιακής στρατηγικής για την ανάδειξή του στην αγορά-στόχο του Ισραήλ»
Date Issued
October 25, 2024
Type
Μεταπτυχιακή Διπλωματική Εργασία
Abstract
The study investigates the effectiveness of a digital communication strategy designed to promote the city of Ioannina in the Israeli tourism market. The primary objective is to assess the feasibility, appropriateness and impact of various digital communication channels and tools to enhance the city's appeal to Israeli tourists. The research uses a qualitative approach, using in-depth interviews with five travel agents specializing in the Israeli market.
A series of five semi-structured interviews were conducted with experienced travel agents specializing in the Israeli tourism sector. The interviews focused on key areas, including the feasibility of implementing a digital communication strategy for Ioannina, the most effective digital channels to access the Israeli market, the extent to which the strategy meets tourism needs, and the impact of digital tools on satisfaction and decisions of tourists -construction. The interviews also explored future recommendations for optimizing the city's digital communication efforts.
The study finds that a comprehensive digital communication strategy is feasible and necessary for the effective promotion of Ioannina. Social media platforms, search engine optimization (SEO) and partnerships with influencers are recognized as the most effective channels to attract Israeli tourists. The application of modern digital tools has significantly improved the visibility and appeal of the city. The findings suggest that positive digital interactions contribute to higher tourist satisfaction and favorable behavioral intentions. Future proposals include leveraging advanced data analytics, incorporating emerging technologies, and constantly updating digital content to maintain engagement and relevance.
This research provides valuable insights into the digital communication strategies that can be used to attract tourists, offering a strategic framework for enhancing the presence of Ioannina in the competitive tourism market.
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Name
ΔΕ_ΤΠΛΗ_ΤΤ_ΓΚΑΛΝΤΕΜΗ_ΑΝΑΣΤΑΣΙΑ.pdf
Description
ΔΙΠΛΩΜΑΤΙΚΗ ΕΡΓΑΣΙΑ
Size
1.71 MB
Format
Adobe PDF
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(MD5):34612b499d4afb50047c8beebacbdcc2