Ρόλος και προοπτικές λειτουργίας των Οργανισμών διαχείρισης προορισμών στην Ελλάδα
Date Issued
September 30, 2024
Type
Μεταπτυχιακή Διπλωματική Εργασία
Abstract
The objective of this thesis is to identify the role of Destination Management Organizations (DMOs) in the management and development of tourist destinations.
Specifically, the thesis analyses the theoretical basis of DMOs through the international literature, presents best practices and studies the existing structures involved in destination management in Greece. Additionally, the recent legislative framework (Law 4875/2021) for Destination Management and Promotion Organizations in Greece is being examined.
To achieve the purpose and objectives of the thesis, interviews were conducted with executives involved in the management and promotion of tourist destinations. The interviews aimed to record their views on destination management and the development of DMOs in Greece.
The main findings of the research and the conclusions from the literature review highlight the need for implementing sustainable tourism development practices, fostering collaboration among stakeholders within a tourist destination, and utilizing recent technologies to enhance the efficiency of DMOs. Moreover, recommendations are presented for further development and strengthening of DMOs, as well as the practical application of the findings within the Greek tourism sector.
Subjects