«Η ανάδειξη της εικόνας ως μοχλός ανάπτυξης των τουριστικών προορισμών: Η περίπτωση της Κέρκυρας»
Date Issued
September 29, 2024
Type
Πτυχιακή Εργασία
Abstract
The purpose of this thesis is to study the image of Corfu, as a tourist destination, as
perceived by those who have visited the island. The important pillars for Tourism
Destination Management are discussed and classified into three fields of study. The
detailed analysis in the following chapters will clarify terms related to Marketing,
Branding and Destination Image. In particular, research is being conducted on tourism
marketing and how it is applied to destinations, as tourism market research also plays an
important role, since it examines the stakeholders of the destinations. Also, the origin of
branding as a concept is explained and some features for destination branding are
highlighted through the application of various models. Additionally, the theory of brand
image is analyzed in depth, but more specifically the image of tourist destinations and
how it is configured by the interested tourists. In the last part of the paper, a questionnaire
is developed regarding the image that the tourists have formed about the image of Corfu.
In Corfu, efforts are constantly being made for the further development of tourism, even
though it is already a tourist destination with great demand from domestic and foreign
tourism. The results of the survey showed that those who have visited the island at least
once have a relatively positive image of the island's main tourist characteristics. At the
end, the results are analyzed and some suggestions are made for the tourism development
of the island.
Subjects