«ΚΡΙΣΙΜΟΙ ΠΑΡΑΓΟΝΤΕΣ ΠΟΥ ΩΘΟΥΝ ΤΙΣ ΞΕΝΟΔΟΧΕΙΑΚΕΣ ΕΠΙΧΕΙΡΗΣΕΙΣ ΣΤΗΝ ΥΙΟΘΕΤΗΣΗ ΨΗΦΙΑΚΟΥ ΜΕΤΑΣΧΗΜΑΤΙΣΜΟΥ»
Date Issued
June 19, 2024
Type
Πτυχιακή Εργασία
Abstract
The rapid evolution and development of innovative digital technologies in recent years has radically reshaped several business sectors, including tourism. The nature of the hospitality sector requires constant updating with market developments, therefore the need for hotel businesses to incorporate technological innovations is accelerating significantly in order for the hotel businesses to remain viable and competitive. Hence hotels that have actively entered the process of digital transformation of their facilities are more likely to continuously achieve profits while satisfying the needs of market. This thesis deals with critical factors that push hotel businesses to adopt digital transformation. The main purpose of this paper is the examination of the degree of integration of digital technologies in large hotel chains, while it also focuses on aims the general examination of the usefulness of digital technologies by businesses and visitors. The secondary qualitative analysis conducted for the needs of this thesis, through case studies and scientific articles, revealed that the driving factors of hotel businesses are classified into three main categories: technological, organizational and environmental which are influencing the decision-making process during the adoption of technological innovations. Despite the early stage of development of innovative technology, the successful installation and operation in the following three hotel brands: Hyatt Hotels & Resorts, Hilton Hotels & Resorts and Marriott International was found to radically reshape the hotel businesses operations until now. In conclusion, the adoption of innovative technological solutions in the field of hospitality has significantly contributed to the improvement of service provision and the creation of value. Exploiting the digital possibilities provided by the evolution of technology, "smart" hotels provide the possibility of absolute personalization entering hospitality into the new digital era.
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