Μετάφραση και σχολιασμός των κεφαλαίων 5.1, 5.2, 5.4 και 5.6 του κειμένου «A Guide to Multilingual Creative Content and Strategy»
Date Issued
June 29, 2022
Type
Πτυχιακή Εργασία
Abstract
The translated text is an extract from the e-book ‘A Guide to Multilingual Translation and Strategy’. This is a special terminology text, which covers both the translation and marketing sectors and is created by the Alpha CRC team, namely Daisy Walker, Delphine Shakespeare and Katie Sheard. This paper concerns the translation of Chapters 5.1, 5.2, 5.4 and 5.6, which include instructions related to the creative process. transcreation, marketing translation and multilingual copywriting. The purpose of this paper is not only to translate the text and comment on it but also to adapt its content to the Greek reality. The basic categories of translation problems encountered during the translation process concern terminology, acronyms, abbreviations, idioms, and non-equivalence at word level.
At first, the text is analyzed based on its general features and the reason it was chosen by the student. Then the original text and its translation are listed, followed by the translation commentary and the major translation difficulties that were encountered.
Subjects