Ποια είναι η ταυτότητα προορισμού της Κέρκυρας;
Date Issued
July 2, 2024
Type
Πτυχιακή Εργασία
Abstract
This academic thesis explores the perceptions of tourists visiting the island of Corfu, with
emphasis on whether they perceive it mainly as a destination for leisure activities or
whether they also recognize its cultural importance. The research question specifically
focuses on highlighting tourists' perceptions of Corfu Island, thereby presenting the
4
destination image and what the island can offer as a competitive advantage through
various branding elements in relation to its destination identity. Through secondary
research, specifically through web scraping also known as web harvesting, utilizing
scientific sources, statistical surveys and forums from TripAdvisor platform, this study aims
to analyze the destination image of Corfu that exists to date according to visitors' opinions
and to investigate the absence of a defined destination branding strategy. By examining
the various elements that make up Corfu's identity as a tourist destination, including its
natural beauty, historical heritage and cultural offerings, this research seeks to suggest
possible branding strategies that highlight Corfu's multifaceted nature beyond its typical
association with sun and sea tourism. The findings of this research contribute to the
understanding of destination branding and offer insights into how destinations such as
Corfu that have not developed a clear destination identity can be competitively positioned
in the tourism market.
Subjects