Δημιουργία Προϊόντος και Προώθηση Brand
Date Issued
July 23, 2024
Type
Πτυχιακή Εργασία
Abstract
This thesis examines the development of handmade fabric products and the promotion and creation of their brand through the combination of three categories: art, technology, and craftsmanship.
Initially, the historical evolution of handmade fabric in the textile industry and its significance in modern society are analyzed. Subsequently, the strategies and elements of branding are investigated, with an emphasis on corporate identity and brand aesthetics. Additionally, the graphic design for product promotion and the development of the website are presented, with an analysis of the use of Bootstrap and the basic principles of HTML and CSS. The thesis concludes with insights into the connection between art, technology, and craftsmanship.
Subjects